Study: "TV Money Windfall in Big Time College Sports" - 10/18/2011

The NCPA partnered with the Drexel University Department of Sport Management to publish a study entitled "TV Money Windfall in Big Time Colleeg Sports" which reveals that five major athletic conferences and the NCAA are receiving an average of approximately $784 million in new revenue thanks to recently signed TV contracts.  Co-authored by NCPA President Ramogi Huma and Drexel Sport Management professor Ellen Staurowsky, the study calls on the NCAA and college presidents to invest a portion of these new revenues in providing players basic protections and increasing graduation rates among football and basketball players.  Players have begun to echo this call with a petition that they have sent to the NCAA.

 

Read the Full Study