Article Brief

Lucrative players contribute much more than just to the bottom line.

Lucrative players contribute much more than just to the bottom line.

The financial contributions of star NCAA basketball players to universities are well-documented. According to a recent report from the National College Players Association, the fair market value of a Louisville basketball player in the 2011-2012 season was more than $1.6 million. Syracuse, Duke, and UNC players were all worth nearly $1 million each.