The $6 Billion Plan
The NCPA is pushing for the NCAA to use some of the $6 billion it's earning from the men's basketball tournament for scholarship increases.
CBS is giving the NCAA $6 billion over eleven years just for the TV rights to the Men's Final Four Basketball Tournament. The old men's basketball contract gave the NCAA about $272 million per year. The new contract will give the NCAA an average of $545 million per year. This leaves approximately $273 million per year in new revenues.
It would take approximately $52 million each year to give each D-I football and basketball player the NCAA-estimated $3000 scholarship increase needed to cover the cost of attendance at their schools.
The NCPA is also pushing for an additional $52 million per year to go toward women's sports to help comply with Title IX.
The NCPA's $6 Billion Dollar Plan would cost the NCAA only $104 million per year out of $273 million per year in new revenues on which no school is dependent.
This money would be allocated to every school with a Division I football and/or basketball program, and would shield schools that make less money from struggling financially when trying to provide scholarships that cover costs.
The money is there and the NCAA has no good reason to reject this plan.